Managed Care Stuff
Phoenix
Children’s & UMiami Health
Managed care is the quiet engine behind most financial decisions a hospital makes.
Insurers profit by holding onto money. Hospitals profit by spending it on care. Two business models, fundamentally at odds, and patients caught in the middle.
I’ve helped 15+ health systems across America negotiate fair contracts and stay in network for the people who depend on them. But here’s the thing nobody tells you about managed care.
Copywriter:
Naufal B. Faisal
Art Director:
Callen Moore
Idea:
Most people don’t read their insurance policy until something goes wrong. And by then, it’s already gone wrong. That’s the whole category in one sentence. You never think about what you have until you’re about to lose it. Joni Mitchell figured that out in 1970. We just borrowed the feeling and gave it a hospital brief.
3x
Healthcare Ad Award Winner
Gold
Social Media
Silver
IMS Campaign
Bronze
Digital Video
Social
